It’s easy to find out what USP stands for. But what does it actually mean? And why is having one important?

Who knows?! Digimos does.

According to Rosser Reeves, all advertisements for your business should:

A) Make a proposition,

B) Be unique,

C) Must sell.

And this is where the Unique Selling Proposition idea came from.

It boils down to this; why should someone do business with you instead of every other option including doing nothing at all?

Clarity here drives the rest of your online marketing efforts. And here’s why this is important – you don’t want to sell yourselves, you want to sell your USP’s.

Having a strong USP let’s your prospective customers know what you’re about because it stops you talking about what you do and starts you talking about what you offer. And this is the key to developing a digital marketing strategy – it’s not all about ‘clicks’ and ‘leads’ and ‘likes’ you know!

What’s more, your USP’s can be plentiful and stacked throughout your sales process.

The unique idea of ‘trying harder’ got Avis from 11% to 35% market share in a year. It sounds like slogan but it was much, much more than that.

What are your USP’s? At what points in a customer’s journey are they to be found? And how is it driving your marketing?