What is Online Presence?

Online presence is the sum of all the ways that your business or organization is represented online.

This includes your website, landing or funnel pages, social media profiles, online reviews, business listings and profiles, and any other online mentions of your business and it's brand.

A strong online presence is important for businesses because it helps them to:

Build brand awareness:

When people see your business online, they are more likely to become aware of your brand. The more of a 'positive sentiment' that user-generated content about your business has (reviews, testimonials etc) the better. In fact, your online reputation is your online brand nowadays; people don't care how you portray your business, they care about the experience of your previous and current customers.

Generate leads:

Your online presence can help you to generate leads. When people visit your website or social media profiles, you can collect their contact information through forms or by offering them a free download.

Drive traffic to your website:

Your online presence can help you to drive traffic to your website. a lot of SEO is based on reviews and user-generated content.

Improve customer service:

Your online presence can help you to improve customer service. When people have questions or problems, they can easily find you online and get help.

Build relationships with customers:

Your online presence can help you to build relationships with customers. When people interact with you online, they get to know you and your brand better. This can lead to increased loyalty and repeat business.

How to Improve Your Online Presence

There are many things you can do to improve your online presence. Some of the most effective strategies include:

Create a website:

A website is essential for any business that wants to have a strong online presence. Your website should be well-designed, informative, and easy to use.

Optimize your website for search engines:

Search engine optimization (SEO) can help your website to rank higher in search engine results pages (SERPs). This will make it easier for people to find your website when they are searching for information about your products or services.

Create social media profiles:

Social media is a great way to connect with your customers and promote your business. Make sure to create social media profiles for your business on all the major platforms.

Post high-quality content:

One of the best ways to improve your online presence is to post high-quality content on your website and social media profiles. This content should be relevant to your target audience and it should be interesting and engaging.

Get involved in online communities:

There are many online communities where you can connect with potential customers and partners. Get involved in these communities and participate in discussions.

Respond to online reviews:

Online reviews are important for businesses because they can influence potential customers' decisions about whether or not to do business with you. Make sure to respond to all online reviews, both positive and negative.

Have a listing on all relevant business profile listing sites, especially Google Business.

To learn about the Shine Online program, and see if it is a good fit for your business, click here.