What is Organic Traffic?

Organic traffic is the term used to describe visitors who arrive at your website through an unpaid channel. This means that they have typed a keyword or phrase into a search engine, and your website has appeared in the results pages (SERPs). Or, maybe a site they were already on linked to a page on your site, and they followed that link.

Organic traffic is important for businesses because it is a way to attract visitors who are already interested in what you have to offer - it gets you high-quality traffic. This means that they are more likely to convert into customers than visitors who come from other sources, such as paid advertising.

How Can Organic Traffic Benefit a Business?

There are many benefits to having a high volume of organic traffic.

Some of the most important benefits include:

Increased brand awareness:

When people see your website in the SERPs, they become more aware of your business and hold it in a higher regard than when they become aware of it through ads and sponsored content. This can lead to initial, as well as repeat visits to your site from people who have a high potential of becoming a customer or client.

Improved lead generation:

Organic traffic is a great way to generate leads. When people visit your website, you can collect their contact information through forms or by offering them a free download. Visitors that arrive at your website organically are likely to be highly engaged and ready to take action, whether that is by them buying from you, signing up to a mailing list or downloading a resource.

Higher conversion rates:

As mentioned above, organic traffic is more likely to convert into customers than other types of traffic. This is because people who are already interested in what you have to offer are more likely to take action. And what's more, once you've done the work to attract the traffic, each visit is free! This is unlike paid traffic for which you have to buy each visit.

Further Improved SEO:

When you have a high volume of organic traffic, it can help to improve your website's SEO. This means that your website will rank higher in the SERPs for relevant keywords, which can lead to even more traffic in the near future.

How to Increase Organic Traffic

There are many things you can do to increase organic traffic to your website. Some of the most effective strategies include:

Creating high-quality content:

The best way to attract organic traffic is to create high-quality content that is relevant to your target audience. This content should be well-written, informative, and engaging.

Optimizing your website for search engines:

You can improve your website's chances of ranking high in the SERPs by optimizing it for search engines. This means using the right keywords and phrases throughout your website's content, titles, and meta descriptions. Don't write like your trying to appeal to a search engine though, as they look for natural language patterns (NLP) to evaluate how useful your content is for their users.

Building backlinks:

Backlinks are links from other websites to your website. They are a valuable signal to search engines that your website is authoritative and trustworthy. You can build backlinks by guest blogging, participating in online forums, and submitting your website to directories.

Promoting your website on social media:

Social media is a great way to promote your website and attract organic traffic. You can share your content on social media, run contests and giveaways, and engage with your followers.

Conclusion

Organic traffic is a valuable asset for any business. It is a way to attract visitors who are already interested in what you have to offer, and it can lead to increased brand awareness, lead generation, and sales. There are many things you can do to increase organic traffic to your website, and by following the strategies outlined above, you can improve your chances of success.

Bonus Benefit

At Digimos, we have found that tailoring website content to be socially optimised also makes it search engine optimised. This means that when you create content that will offer the most value to your visitors, it not only makes them more likely to become a customer or client, but it also increases organic traffic, as this is what the search engines are looking for too!