Strategic Presence

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Complex digital marketing strategies for small businesses are often unnecessary. 


Focusing strategically on online presence and getting a number of quick wins in quick succession is usually enough to increase calls, visitors and sales

But first, please note: The magic is not in any one of these aspects alone, it’s using them together in the way that I do that works so well. And, whilst I have found that the mix that I have listed below will work for most businesses, not all businesses are alike. For this reason, I sometimes, after talking with the business owner and auditing their existing online presence, recommend a different blend of services

To Summarise:

12 Months of Shine Online Premium Access

50 Entries on essential listing & citation sites

1 Explainer video

1 Re-optimised homepage

4 500 word articles

2 Optimised Infographics

12 Months of website lead generation 


The standard marketplace value of all of these services is $2,898-$3,248, depending on the size and complexity of your existing website.


The Investment:

$1,950 USD when paid in full at commencement of set-up. Payment plans available

What happens when?

The Duration? 

Set-up to be completed within two weeks. All deliverables are to be completed & online within 4 - 6 weeks, dependent on business and industry. 

What Happens When? 

At the end of week two:

  • All of your business locations have access to Shine Online Premium, and relevant training.

  • Your preferred method of lead generation is active on your website, and ready to generate leads from traffic

  • Onboarding meeting has taken place and info exchanged to allow works to commence.

At the end of week six:

  • Shine Online platform is operating mostly on automation

  • Lead generation is fully active on your website

  • Entries on essential listing & citation sites are complete and verified

  • Explainer video live on website and available for socials

  • Homepage fully re-optimised

  • Articles approved and live on website, and available for syndication

  • Infographic approved and live on website, and available for syndication

At the end of week 16:

  • Regular check-ins will have been happening to ensure results

  • Lead generation system will have been monitored and optimised

  • Website will be receiving more traffic, with additional efforts having been undertaken in week 8-12 if this was not initially the case

  • More visits/enquiries/bookings - business model dependant

  • More 5-star reviews, with a steady stream of good reviews

At the end of week 50:

Your business will have spent most of the last year with a high-status posture. We will discuss any work that needs to happen from week 52 onwards, and whether you would wish to carry on using the Shine Online platform and the lead generation system

Any bad news?

Two things:

1. I begin working on your business right away. This means that all sales are final. Your statutory rights are not effected by this policy. Any refund requests will be processed with costs incurred being itemised and deducted from the refund. Any services paid for will be provided. I will take this project very seriously, and I am passionate about helping businesses succeed. If You're not prepared to move with the same certainty, this might not be for you, but I'd be happy to answer any questions you may have at paul@shineonline.digital

2. I onboard clients myself, after meeting with them online, to make sure that we are a good fit. This means that you need to have an onboarding strategy session with me.

In order to book that meeting, which is the nest step, you are asked to pay a $30 non-refundable booking fee.

I am passionate about no-one's time being wasted, and this helps avoid well intentioned, but busy business owners, from missing the meeting.

If you decide to join Shine Online Strategic Presence, the $30 will be deducted from your payment. If you don't, you will have gained 10 x more value from the strategy session than the cost of the booking, so it's a win-win.

There are no exceptions.

Step 1:

Set up your booking details

Step 2:

Fill in the form

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More Resources

Digimos Resource Cache

Access my resource cache for small businesses here

Traffic From Search

Access the Traffic From Search G-Doc here

Access the Shine Online Platform

And get a great special offer too - 75

5 off! Access here

SEO is now AEO

Access the SEO is now AEO G-Doc here

Website Content Guide for Small Businesses

Access the Locally Relevant Content guide here