Restaurants have been overpaying the mass-market ordering apps, are beholden to online reviews, and often get a poor response to marketing efforts. The era of this is over.
Access your free 45-minute strategy masterclass video
No sales pitch in this video, there's nothing to buy here!
No SPAM, Ever
Implementing the 'Pronto!' strategy means utilising three tactics, which have been developed by combining the fields of Digital Marketing and Revenue Operations.
Having a system that helps you identify and offer special promotions to your best customers is essential. They should get your best deals, and when they do, repeat visits occour more often.
They will happily give you a way to contact them directly and if done right, will engage positively with your messaging. This means that promoting to them is free forever.
If this group of customers use external platforms for takeaway or delivery orders, they can easily be nudged to order from you directly. This can quickly reduce your cost-per-order.
Online reviews are the most important part of your online reputation and are an essential component of your entire brand.
You should put systems and processes in place to address potential negative reviews before they happen, whilst getting as many positive reviews as possible.
With this done, you can confidently incorporate your online reputation in all of your marketing materials.
Your prospective customers will use online reviews to choose where to visit. So highlight your great reputation, highlight it in the right way, and secure their custom!
There are two ways to boost sales revenue; increase 'force' or decrease 'friction'.
Your competitors will probably do what most businesses do: focus on increasing force. You can out-market them by focusing on decreasing friction.
The 'Pronto!' masterclass explains what this means for restaurants in practical terms. You'll learn about force v friction, and how the theme of reducing friction runs throughout the 'Pronto!' method.
Here are your recommended next steps:
Access the masterclass
Tell them why they should access your masterclassTell them why they should access your masterclassTell them why they should access your masterclassTell them why they should access your masterclassTell them why they should access your masterclass
Get in touch
Tell them why they should get in touch with you. But you might not want to do this, you might want to give them a second option, like joining a mailing list or accessing a free product.
No! There's nothing for you to by during this video masterclass. I spend the whole hour talking you through the '[XXXXX}!' strategy, explaining what it is and why it works. Access to the video masterclass costs you nothing.
No. I'll email you your access link so you can watch the masterclass later, and I'll send you some follow up emails, which you can unsubscribe from with one click.