Watch the 'Pronto!' strategy masterclass:
  • Quickly reduce cost per sale.
  • Increase repeat orders.
  • Experience an enthusiastic response to all of your marketing.
  • More customers order directly from you, not through delivery apps.
  • Fearlessly lead with your online reputation, with no worries about negative reviews.
  • A 'zero-friction' customer journey, from desire to delivery.

Restaurants have been overpaying the mass-market ordering apps, are beholden to online reviews, and often get a poor response to marketing efforts. The era of this is over.

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Implementing the 'Pronto!' strategy means utilising three tactics, which have been developed by combining the fields of Digital Marketing and Revenue Operations.

Tactic One: Special offers for special customers

Having a system that helps you identify and offer special promotions to your best customers is essential. They should get your best deals, and when they do, repeat visits occour more often.


They will happily give you a way to contact them directly and if done right, will engage positively with your messaging. This means that promoting to them is free forever.


If this group of customers use external platforms for takeaway or delivery orders, they can easily be nudged to order from you directly. This can quickly reduce your cost-per-order.

Tactic Two: Fearlessly lead with your reputation

Online reviews are the most important part of your online reputation and are an essential component of your entire brand.


You should put systems and processes in place to address potential negative reviews before they happen, whilst getting as many positive reviews as possible.


With this done, you can confidently incorporate your online reputation in all of your marketing materials.


Your prospective customers will use online reviews to choose where to visit. So highlight your great reputation, highlight it in the right way, and secure their custom!

Tactic Three: Zero friction customer journey

There are two ways to boost sales revenue; increase 'force' or decrease 'friction'.


Your competitors will probably do what most businesses do: focus on increasing force. You can out-market them by focusing on decreasing friction.


The 'Pronto!' masterclass explains what this means for restaurants in practical terms. You'll learn about force v friction, and how the theme of reducing friction runs throughout the 'Pronto!' method.


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