- Quickly reduce cost per sale.
- Increase repeat orders.
- Experience an enthusiastic response to all of your marketing.
- More customers order directly from you, not through delivery apps.
- Fearlessly lead with your online reputation, with no worries about negative reviews.
- A 'zero-friction' customer journey, from desire to delivery.
Restaurants are overpaying the mass-market ordering apps, are beholden to online reviews, and often get a poor response to marketing efforts. The era of this is over.
The 'Pronto!' Strategy ensures that you position your business on a different playing field to your local competition.
App Launch ensures that you are using the most modern technology in the most strategic way.
The Strategy
Implementing the 'Pronto!' strategy means utilising three tactics, which have been developed by combining the fields of Digital Marketing and Revenue Operations.
Having a system that helps you identify and offer special promotions to your best customers is essential. They should get your best deals, and when they do, repeat visits occour more often.
They will happily give you a way to contact them directly and if done right, will engage positively with your messaging. This means that promoting to them is free forever.
If this group of customers use external platforms for takeaway or delivery orders, they can easily be nudged to order from you directly. This can quickly reduce your cost-per-order.
Online reviews are the most important part of your online reputation and are an essential component of your entire brand.
You should put systems and processes in place to address potential negative reviews before they happen, whilst getting as many positive reviews as possible.
With this done, you can confidently incorporate your online reputation in all of your marketing materials.
Your prospective customers will use online reviews to choose where to visit. So highlight your great reputation, highlight it in the right way, and secure their custom!
There are two ways to boost sales revenue; increase 'force' or decrease 'friction'.
Your competitors will probably do what most businesses do: focus on increasing force. You can out-market them by focusing on decreasing friction.
The 'Pronto!' masterclass explains what this means for restaurants in practical terms. You'll learn about force v friction, and how the theme of reducing friction runs throughout the 'Pronto!' method.
App Launch
Increase Sales
By properly utilising your own app
Increase Earnings Per Sale
With the 'Pronto!' Strategy
Save Thousands
With in-app sales and marketing features
Avoid the 'App Trap': It's not about the app!
Just "having an app" is probably not going to get you the results you want.
But, strategically using your own branded app as part of a well-thought-out offering can increase sales, and decrease your cost per order.
You must offer true value to your customers in order for them to download your app, keep the notifications turned on, and order from you through it.
Your offers should be structured in a way that gives value, encourages interaction, and rewards ordering.
Your app should be used to reduce your cost per order, which will fund the 'value offer' to your app users.
No one wants your app!
What they want are the benefits of having your app on their phone.
So, make the benefits clear and frame it as though it's about more than the app, or even better - not about the app at all!
Succeed in this and you can promote to your app owners for free, whenever you want, and with accurate data to continually improve the performance of your promotions.
Here are your recommended next steps:
Access the masterclass
Secure your access to the 'Pronto!' Masterclass, where I talk you through the 'Pronto!' strategy in a one-hour video. It's free to access, and you'll learn enough to be able to implement the 'Pronto!' strategy in your business right away.
Get in touch
After the masterclass, you'll be given access to a meeting link, which you can use to book a meeting with me. We can use that time to talk about your business and how the 'Pronto!' strategy can be implemented for you. If you like what you've seen already, and you know you want your restaurant to be a 'Pronto!' restaurant, use the form at the bottom of this page to book a 30-minute, no-obligation, online meeting with me.
No! There's nothing for you to by during this video masterclass. I spend the whole hour talking you through the '[XXXXX}!' strategy, explaining what it is and why it works. Access to the video masterclass costs you nothing.
No. I'll email you your access link so you can watch the masterclass later, and I'll send you some follow up emails, which you can unsubscribe from with one click.
More Customers
More Repeat Orders
Lower Cost Per Sale